When our team first came into contact with ProTyre Recycling, it was easy to tell that the business itself was brand new and in need of a push to help them to establish credibility and trust among their potential clients. The operation did have its own Facebook page; however, the account was rarely updated and was more or less forgotten.
After our first meeting with the team at ProTyre Recycling, we learned that there was no definitive goal or strategy that carried them forward. The brand had grown simply by word of mouth and their own merit; but they knew that if ProTyre Recycling would have a chance against the larger companies on the market, they would need to establish a strong presence online.
ProTyre Recycling is focused on accepting a large variety of waste tyres from both the private and commercial sector while keeping in line with waste management regulations. This job required a website to explain to potential clients exactly what the ProTyre Recycling brand is all about and why they are the best in the industry.
ProTyre Recycling works directly with SEPA in order to ensure that their recycling, handling, and disposal services are completed at the highest standards; this unique aspect of their brand was very important to highlight in any new content that we would produce for their brand marketing. One of our head designers was given the task of taking on the artwork for the project while specifically focusing on industry specific colors. We offered our client recommendations from professional standpoints while listening intently to every suggestion and request that they had to offer.