Search Engine Optimisation (SEO Glasgow)

15 Oct 2014

What is Search Engine Optimisation?

Search Engine Optimisation or SEO for short is basically the art of making a website rise to the top of search engines. When websites are on the front pages of search engines they will get far more visitors and potential customers. Google and other search engines are basically just dumb robots that visit your website. From that visit they have to have an understanding of what your company does.

There are various forms of search engine optimisation. Over the years the SEO check list for websites are getting bigger and bigger. Now we have social media, local business listings, blogs and much more. Gone are the good old days of stuffing pages full of keywords on your website and you would rise to the top.

There are lots of defining factors involved in moving a website up to the top of Google and other search engines. It’s a fine art that can’t be learned over night. If you don’t know what your doing you could easily loose positions or even get your website penalised.

Does Social Media help my Search Engine Rankings?

The short answer is that every little helps. Google and all major search engine now crawl all social media websites and spiders the content. We understand that social media isn’t for everyone but when used well it can be very effective.

There are certain techniques that we use on social media websites that can gain your website positions in the search engine results pages or SERPS for short. If you can invest the time into social media then this can greatly benefit your business. Things wont happen overnight and it can be very time intensive.

How can Search Engine Optimisation help my Local Business?

seo-glasgow

Many companies in Glasgow are using search engine optimisation specialists to gain business. It’s a fact that when you optimise a website well you will gain business. If your website is performing well for your chosen search phrases then you will get far more visitors to your website that are looking for the products or services that you offer. This is why many companies are doing SEO Glasgow.

What is Google Analytics?

Google analytics is tracking software that analyses your website. We place tracking code on your website which will give you access all sorts of information. Using Google analytics we can monitor your website visitors.

We can tell
• Where your website visitors are coming from.
• Where about in the world they are.
• What time they visited your website.
• What they typed in a search engine to find your website.
• Where about on the internet they clicked through from.
• Monitor the number of visitors that land on your website.

This is only a short list of the information that we can extract from Google Analytics.

What is Google AdWords?

Google AdWords is paid for advertising to get your website to the front pages of Google without the art of SEO. With Google adverting you basically bid for keywords and it works on a Pay Per Click matrix or PPC for short. Some people can pay big money per click. With AdWords you basically set an advertising budget per day / month. You can set your click rates and how much you want to pay per click.

The price of clicks can vary throughout the day / seasons. For example it would be far much more money per click when it comes to Halloween and there are various fancy dress companies bidding for clicks. When your daily budget has been used your website will vanish from Google.

Hence there is a massive argument for organic search engine optimisation against Google pay per click. With organic search engine optimisation your website doesn’t disappear when your daily budget is gone. So, with organic search engine optimisation, over time you should technically receive far more exposure.

SEO Glasgow

If you looking for advice on Search Engine Optimisation or looking for a professional local Glasgow company to undertake optimisation on your website.

Please use our contact form or Call us on 0141 432 5001

Web Design Lanarkshire PREV eCommerce NEXT
2 Nov 2020

Promote your business in Glasgow

Do you have a business in Glasgow that is struggling with sales? We are a digital marketing agency who are experts in improving leads for local businesses. Using our techniques, we have been able to turn businesses around and completely transform them. Our services have increased clients’ profits from eCommerce stores by as much as… View Article

4 minutes / Read More
2 Nov 2020

Promote your business in Lanarkshire

Does your digital footprint make the right impression for business success? The internet is THE most powerful way to protect and grow your business, which is why you need the measurably effective services of Web Designers Glasgow. With us in your team, you have a sure-fire way of putting your business on the path to… View Article

4 minutes / Read More
27 Aug 2020

Coastal Driving new Branding and Website

Recently we got to design new branding for Coastal Driving. They wanted a brand of website look that gets across to people not only what they do, but more importantly the way they do it – the right way! The whole design concept we came up with was bang on what the client wanted. In… View Article

2 minutes / Read More
2 Apr 2020

Prepare 2 Party new logo and online shop

We are excited by working on a local balloon shop’s new logo and website. The new online shop was to replace their existing one which was on an old platform now and needed upgraded. We build the new shop in WooCommerce which we custom designed to meet the clients specs and include all the features… View Article

2 minutes / Read More
11 Nov 2019

Eagle Couriers New Website and Marketing

Eagle Couriers needed a new website to replace their old one. They got in touch after seeing some of our work and asked us to look at giving them a full new fresh modern look. Once we got the new plan in place our designers got working on a few design ideas. The client made… View Article

2 minutes / Read More
9 Jul 2019

Why do I need to pay for web hosting?

We hear this a lot and it is something that is very important to your online success. It might be something you can’t see or touch but believe us if it wasn’t there you would soon know! Web hosting has been around pretty much since the internet started and over this period of time it… View Article

4 minutes / Read More
22 Jun 2018

Beautiful Body Testimonial

“Web Designers Glasgow represents an all too rare combination of expert implementation, top notch marketing strategies and very professional graphic design for amazing aesthetics as well as functionality and market exposure! The amazing team at Web Designers Glasgow provides everything you need to make a real impression with your online presence and can guide you… View Article

2 minutes / Read More
12 Feb 2018

Accelerate Driving Tuition Testimonial

“Web Designers Glasgow have now created 5 websites for us here at Accelerate. Each being designed and promoted to get us various enquiries from all over our Glasgow for our driving tuition lessons. Would highly recommend them and their services!”  –— Steven, owner of Accelerate Driving Tuition    

1 minute / Read More

Do you need a marketing agency that focus on driving results?
Our experience in design, web and seo marketing is perfect for growing brands.