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Standing Out Among their Entire Industry

Client problem:

Increasing Visibility in a Packed Market

Connect 4 Recruitment in London is a business that offers full-service recruitment and is in charge of thousands of key recruitment challenges for businesses ranging from small operations to large corporations.

The Connect 4 brand identity was mismanaged, out of date, and confusing to attempt to figure out. As the business itself evolved to modern times, its brand identity never learned how to adapt. The architecture that they needed for a large scale, successful website was simply lacking.

For brands like Connect 4, having a brand identity that strongly represents the business as successful, professional, and credible is essential. As the business grew in size and success, it didn’t keep up to date with its structure and identity.

Web Designers Glasgow was tasked with changing that fact.

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Our Solution:

The Past is the Foundation of Our Future

While Connect 4’s business was successful, it still lacked an essential aspect of its overall operation: its brand identity. Connect 4 needed to reconnect with a strategy that would help it to become strong and stable in its own representation to clients.

To give the business a stronger brand identity, we started with an in-depth understanding of every goal and requirement of Connect 4’s team. We listened intently to every request and vision that they had to offer and translated them into fantastic ideas that would bring their brand identity to life. Our team managed to tick off every box that Connect 4 Recruitment had in mind and then some.

Our shared vision for the Connect 4 brand identity is a part of what made this updated representation come to life so quickly and flawlessly. Between the gorgeous designs for the updated brand and the perfected values that we thoroughly researched with their team, we at Web Designers Glasgow Agency were proud to offer a project of complete success for the benefit of the Connect 4 Recruitment business.


Branding stays strong by having a strategy that enables a business to grow and evolve. Connect 4 needed to reconnect with this strategy across all it's platforms.


Final Outcome

Market Success

The new website branding that our team came up with increased the levels of success for both Connect 4 and their clients. Their business now displays a professional image that will carry their business forward as it attracts more visits, the length of time visitors stay on their site, and the conversions that they make. Take a look at some of the stats that we got from Connect 4 Recruitment just a few months after we completed our SEO campaign:

The Connect 4 Recruitment business was able to reach higher levels of traffic while keeping their new website visitors on pages for longer periods of time. This brand identity update helped their operation to get a better grasp on their values, goals, and visions for the future of their entire operation.

Clients of Connect 4 Recruitment notice the difference when looking at the new brand representation that we were able to offer. Our team at DDA is proud of the success and new insight that we were able to give Connect 4.

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Twinned with an SEO campaign, results for the new website were very encouraging after just a few months:


Client Review

Read What A Client Says
About Our Services.

“Web Designers Glasgow were the only agency that when looking for a web designer delivered a complete service. They took an interest in what I wanted and came back with some fantastic, creative ideas. I have been blown away by the level of service and attention they have given myself and my staff. I have recommended them to many colleagues and will continue to do so.”

Tim Day Connect 4 Recruitment


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Find out how Connect 4 worked with WDG to create a holistic brand image that got immediate results. Let’s chat...